# identity.md

## Organization Overview
- **Company Name:** The Baby Cubby
- **Mission:** To provide the best strollers, car seats, clothing, furniture, baby care, diaper bags, bedding, and more from baby experts, making shopping for a baby easy and offering value through free shipping, rewards, and a best price guarantee.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on providing expert guidance, quality products, and an easy, supportive shopping experience for parents.
- **Team/About/Leadership/People links:** https://babycubby.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Online retail of a wide range of baby products, featuring free shipping on orders over $95, a Cubby Rewards program offering 5% back, and a best price guarantee.
- **Location(s) and Geographic Presence:** Primarily online, serving customers broadly.
- **Key Partnerships and Affiliations:** Partnerships with leading baby brands such as UPPAbaby, Nuna, and Doona.